TBWA

This is a new series of ads done by TBWA for Absolut Vodka. The series is called "drinks" and each of these four print ads represents the worlds of Absolut Bloody, Absolut Cosmo, Absolut Twist and Absolut Crush. The photographs were taken by Ellen von Unwerth and feature Kate Beckinsale and Zooey Deschanel. I like how these print ads transform a drink into a "story world." I think they were executed very well and result in a successful finished product. I feel like this series of ads are different than other Absolut ads because the bottle itself is not the central element in the ad. Although it is still in the photograph, the ad is more focused on the celebrity portraying the Absolut world.