This is an ad campaign Team One Advertising in LA did for Lexus in 2005. It is a very creative campaign with three tv spots called "Button/Reveal," "Button/Ocean" and "Button/Ice." The whole campaign is modeled after Lexus's new SmartAccess Start button. I really like the whole concept for this campaign because it highlights the features of the car in a very unique fashion, unlike many other car ads. Car ads normally follow somewhat of a general "formula," but this spot definitely goes against the grain. Team One has received a lot of praise for this Lexus campaign.
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