180

This ad is done by 180 Amsterdam under the creative direction of Sean Thompson for the MTV Switch campaign in 2008. I think this ad is really clever and effective, especially for their target market. So many of the "Go Green" type ads out there today are very boring and make you feel like you are watching a movie in science class. This spot for the MTV Green Solution Switch project changed this typical format. The art direction is really cool and unique. Also, the most effective technique is that the whole ad is a song, which is very catchy. After watching the ad a few times I have continued to sing it in my head. It reaches a younger audience by talking about celebrities and their green habits and by using animation and song instead of the technique of using shocking images of the what will come of the future of the planet like we have all already seen if nothing is done. Using a song to relay the message in the ad is perfect to target the MTV music fan crowd as well.