I have always been a huge fan of the Got Milk? campaign that Lowe's London agency has done. This Mandy Moore Got Milk? ad under the slogan "Grow Moore" was always one of my favorites. I was a big Mandy Moore fan when I was younger and I actually remember saving this print ad when i first saw it in a magazine. The Got Milk? ads are a perfect blend of simplicity, congruency and great copy. Lowe is also very smart to use celebrities to catch consumers attention. Not only have these ads proven to be effective, they have also almost become collector's items or pieces of art.
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