AMV/BBDO in London has done some great campaigns for "The economist." The have begun to stray from the typical straight-laced and traditional ads for "The Economist" using only red and white. This new ad "shockingly" ads black and grey into the mix. Also, you definitely haven't seen teddy bears on an Economist ad before. I really like the copy in this ad, but I'm not so sure about the visual. Although I think all the stuffed animals are very cute, I'm not sure they are appropriate for the audience that reads the economist. In some ways I think the visual might turn people away, especially if they don't read the copy.
No comments:
Post a Comment