Mckinney in Durham did a fabulous job with the O2 Fitness campaign called "deflate." Out of all the ads I found for my blog, this was by far one of my favorite print campaigns. No copy is needed. The images simply speak for themselves in a brilliant way. It is in so many ways a simple concept and you sort of ask yourself, I can't believe someone hasn't come up with this before? Another thing that makes these ads so great is the 3D figures in bright vivid colors contrasted against a stark, white background. This is such a unique and non-traditional way to advertise for a fitness center--love it.
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