These two ads by The Richards Group in Dallas were designed for the Michaels Arts & Crafts Stores. Both ads are visually stunning and magical. They perfectly highlight what Michaels is all about. The only drawback is that they only focus on a female audience, but I guess that is the group that primarily shops at Michaels anyway. Not only are the visuals really nice, but the copy is also very well done. Featured on each print ad is a poem that describes the scene. In the first ad the poem is called "Beading Diva" and in the second ad, the poem is called "Ode to A Hot Glue Gun." This is great work from The Richard's Group that I had not seen before. It ran in magazine beginning in June 2007.
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