These new ads (May 2009) done Arnold Worldwide in Washington for Amtrak are great. Personally, I love the old-timey look and feel of these ads. Arnold is trying to bridge the gap between the old train generation and the new generation. Currently, traditional train transportation seems to be a dying out and people are choosing other forms of transportation instead. Here, Arnold and Amtrack are trying to bring back both the glamour of being a train passenger as well as the history that goes along with it. These ads would catch a lot of people attention because they are different and not what you would expect to see in this day and age. I think these ads probably brought a smile to the older generations' faces as well as captured the attention of some younger people as well.
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