Ogilvy & Mather

This ad is done by Ogilvy & Mather's Japan office for the Audi Q5. I like how during the first half of the ad you don't know that this is a car commercial. It is a surprise when you discover that the bike has been on top of the Audi the whole time. Although I like this commercial, I do feel like the concept of looking over the handle bars of a bike has been done before. Droga 5 did a similarly-styled spot for YouRock. Overall, I do think this Audi spot was clever for a car commercial.