Simplicity is key in this print ad by BBH Singapore for the National Environment agency. The ad ran to alert people that beginning July 1, 2007, people would have to "smoke it outside." There is not much to this ad, but the visual says everything. Just by making the cigarette point outside of the ash tray instead of inside it, it is clear that the message it that there is going to be no more smoking inside. I really like this ad because it successfully uses the technique that less is more.
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