This is a print created by Droga5 for Puma Lift Bolt shoes. Droga 5 is known for doing non-traditional ads that are very unique and make you think. This ad for Puma is no different. These "Bolt" shoes are said to have light technology. The ad is trying to symbolize how this man can travel at the speed of light by wearing these Bolt Puma shoes. It is cool idea and visually appealing. The tagline for this print ad is "The 173 gram lift. Lite injected foam technology." The only downside I see to this ad is at first glance it is not clear what product is being advertised. It would be very easy to pass over this ad without figuring this out if you weren't paying attention.
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