These four ads are done by Mullen in Boston for the New England Aquarium. The creative copy and simplistic imagery are what make these ads successful. However, one ad in this series just does not fit. I don't understand how you have three ads featuring real life sea-otters doing tricks like balancing a ball, jumping through a hoop or escaping from a shark and then suddenly stick in an ad depicting a sea turtle in the abstract form of a water tower and a plane. Somehow this just doesn't work. I love the first three ads and the copywriters did an amazing job. These three look very professional and sleek. Somehow the turtle/water tower/plane ad, although clever, just does not successfully convey what the other three ads do.
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