T.A.G. SF

The art direction in this ad by T.A.G. SF in San Francisco for Halo 3 for Xbox 360 is incredible. It looks like a trailer for a major action movie. I'm sure Halo fans will love this ad and I bet that they also wish this was an actually movie. This is really outstanding work and goes beyond what one would consider normal for a video game ad. Personally, I'm not a big video game person and this type of commercial isn't my favorite, but stepping back and looking at it from other people's perspectives has made me realize what a smart ad it is.