Hill Holliday

This ad done by Hill Holliday in Boston is one of my favorite drug-free ads. Although drug-free ads seem so repetitive, I feel like this one is really clever in the way that it is executed and properly gives a responsibility to the parents for stopping their kids drug use, rather than placing all responsibility on the teens themselves. I think the ad highlights the fact that many parents don't want to face the issue of drug use with their kids and they never bring it up. Indirectly trying to stop the problem, by in this case bringing a drug-sniffing German Shepherd into the house, doesn't ultimately guide the kids and give them the real advice they need. That's why Hill Holliday chose to say "Don't be a patsy" at the end of the commercial.