Cramer-Krasselt

Cramer-Krasselt in Chicago new they needed to do it big when they won the account for the Porsche Panamera. This is a really well-done commercial that demonstrates the sheer power and greatness that the Porsche has in the car industry. The incorporation of every historical Porsche model being included in the ad emphasis the sense of "family" within the Porsche brand. Although the Panamera is central focus of the ad, it is not discussed in detail. The history and family of the brand as a whole is emphasized. The visual effects in this commercial are awesome, especially in the end when all of the models stem off to form different branches of the tree. This was really great work by Cramer-Krasselt.