This ad for Science World is all about facing your fears. It is a really creative idea to demonstrate the resources and information available with Science World by having five clowns hold a trampoline with "Two most common fears: clowns and heights." Another successful technique used what by having the clowns and trampoline in bright colors against a gray background. This will grab the audiences attention and be curious about the message. This print ad was done by Rethink Communications in Vancouver, Canada. It was introduced on July 2009. Rethink has also done some really cool commercials for Science World as well.
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