Advertising as Art

There has been a lot of debate in the art world about what constitutes art. When advertising entered into play, the definition of "art" has been questioned even further. Typically, when one thinks of art, they think of paintings, sculptures or ballet. I chose the following five ads according to this stereotype. Three look as if they are paintings, one has been designed on photoshop and the other is made of a collage of yellow paper that forms a black plane in the center. These of course are not the only forms of advertising I consider to be "art," but I feel as if there would be little hesitation about these particular five. I believe that art is about passion, creativity and individuality. If your advertisement have those three key elements, then I would most likely consider it a work of art.

Ads that are Socially Irresponsible

The following three ads are socially irresponsible because they all degrade women by solely portraying them as sex objects who will do anything for guys. Society needs to set a positive image for young girls that will teach them to be strong and independent women who are able to stand on their own and make a difference in the world.


Paris Hilton Carl's Junior ad


Nando's Restaurant Ad


Jim Bean

Ads that are Socially Responsible

The following ads are very socially responsible and are examples of what a good message advertising can set for people in our society. The first Ad is for Dove Campaign for Real Beauty and it stresses the importance of teaching young girls to loves themselves for who they are before the beauty industry does. It is a powerful and well done spot. The second is a very funny spot that talks about how important it is for father's to be involved in their children's lives. The third is a truth ad to prevent smoking. I was very moved by this ad and found it to be extremely powerful.


Dove Campaign for Real Beauty: Ogilvy and Mather


Public Service Announcement: Be an Involved Father


Truth Campaign: Body Bag

Strawberry Frog

This ad done by Strawberryfrog's Amsterdam office, is really funny and different. I really like how it indirectly gets its main message across that the Chevrolet is very calm, safe and reliable, by having it sit next to the crazy dancing car. The dancing car is what makes this commercial funny and interesting. The dancing car is key because it shows how other car companies besides Chevrolet are wild and unruly, and that only with a Chevy will you have no problems.

AMV/BBDO

AMV/BBDO in London has done some great campaigns for "The economist." The have begun to stray from the typical straight-laced and traditional ads for "The Economist" using only red and white. This new ad "shockingly" ads black and grey into the mix. Also, you definitely haven't seen teddy bears on an Economist ad before. I really like the copy in this ad, but I'm not so sure about the visual. Although I think all the stuffed animals are very cute, I'm not sure they are appropriate for the audience that reads the economist. In some ways I think the visual might turn people away, especially if they don't read the copy.

Modernista!

Modernista! in Boston has done some exceptional work for car companies like Cadillac and Hummer. Their campaign for Cadillac CTS with Kate Walsh has been very successful. I really like the tv commercial she stars in to promote the Cadillac CTS. In these Cadillac ads, Modernista! is skilled at using great copy as well as visuals. this particular, print ad of Kate Walsh walking away from the red CTS is ok-nothing special, but that is not the point. The point of this print ad is to jog your memory of the tv commercial of her in this same car and it definitely does this job. Another really cool thing Modernista! has going for them is their really awesome website that is seamless with Google. I look forward to seeing what else they come out with in the future.

Mother

Mother's London office takes a totally different approach to their beer advertisement for Stella Artois than Ground Zero did for Beck's. Mother is trying to compare Stella with paradise, old-time glamour and the feeling that you are on a vacation. I like the look of this print ad a lot. The visual elements of this ad remind me somewhat of the print campaign Arnold did for Amtrack.

Ground Zero

Ground Zero's New York office came up with this original print ad for Beck's Beer. I like that it is visually appealing and different than a lot of other beer campaigns. When I see this, the message they are sending makes me think that by drinking Beck's Beer life will be more fun, exciting and on-the-edge. Ground Zero wants the audience to associate Beck's with freedom and excitement by using the tagline, "life is what you choose."

Droga5

This is a print created by Droga5 for Puma Lift Bolt shoes. Droga 5 is known for doing non-traditional ads that are very unique and make you think. This ad for Puma is no different. These "Bolt" shoes are said to have light technology. The ad is trying to symbolize how this man can travel at the speed of light by wearing these Bolt Puma shoes. It is cool idea and visually appealing. The tagline for this print ad is "The 173 gram lift. Lite injected foam technology." The only downside I see to this ad is at first glance it is not clear what product is being advertised. It would be very easy to pass over this ad without figuring this out if you weren't paying attention.

Rethink

This ad for Science World is all about facing your fears. It is a really creative idea to demonstrate the resources and information available with Science World by having five clowns hold a trampoline with "Two most common fears: clowns and heights." Another successful technique used what by having the clowns and trampoline in bright colors against a gray background. This will grab the audiences attention and be curious about the message. This print ad was done by Rethink Communications in Vancouver, Canada. It was introduced on July 2009. Rethink has also done some really cool commercials for Science World as well.

Cramer-Krasselt

Cramer-Krasselt in Chicago new they needed to do it big when they won the account for the Porsche Panamera. This is a really well-done commercial that demonstrates the sheer power and greatness that the Porsche has in the car industry. The incorporation of every historical Porsche model being included in the ad emphasis the sense of "family" within the Porsche brand. Although the Panamera is central focus of the ad, it is not discussed in detail. The history and family of the brand as a whole is emphasized. The visual effects in this commercial are awesome, especially in the end when all of the models stem off to form different branches of the tree. This was really great work by Cramer-Krasselt.

Doner

This ad for UPS done by Doner in Detroit is full of imagination. The visual effects are great and make you feel as if you are inside a magical storybook. Also, I like how only brown-toned colors are used to match the UPS colors. This is another good holiday ad that can be added to the list. I find it hard not to like all of the holiday ads because they always put me in such a good mood. The only thing that could have made this ad better is to improve upon the copy-it lacks creativity and seems very run-of-the-mill.

Richards Group

These two ads by The Richards Group in Dallas were designed for the Michaels Arts & Crafts Stores. Both ads are visually stunning and magical. They perfectly highlight what Michaels is all about. The only drawback is that they only focus on a female audience, but I guess that is the group that primarily shops at Michaels anyway. Not only are the visuals really nice, but the copy is also very well done. Featured on each print ad is a poem that describes the scene. In the first ad the poem is called "Beading Diva" and in the second ad, the poem is called "Ode to A Hot Glue Gun." This is great work from The Richard's Group that I had not seen before. It ran in magazine beginning in June 2007.

Bartle Bogle Hegarty

Simplicity is key in this print ad by BBH Singapore for the National Environment agency. The ad ran to alert people that beginning July 1, 2007, people would have to "smoke it outside." There is not much to this ad, but the visual says everything. Just by making the cigarette point outside of the ash tray instead of inside it, it is clear that the message it that there is going to be no more smoking inside. I really like this ad because it successfully uses the technique that less is more.

Weiden + Kennedy

When I was younger, I was a huge Michael Jordan fan. I had air jordans, wore his jersey all the time and watched his greatest moments dvds over and over again. This fantastic ad called "2nd Generation Michael Jordan," gives younger generations who love Michael Jordan as much as I did, the ability to put themselves in Michael's shoes. This commercial allows other kids to perform Michael's greatest moments in his basketball career. Weiden + Kennedy has been an incredible blessing for Nike because they never fail to come up with fantastic ads that are heartfelt and moving. The New York office came up with this particular Michael Jordan ad.

Dentsu

Dentsu Canada's office in Toronto did a powerful print campaign in November of this year for the Sunnybrook hospital. Each print ad is driven by copy and seeks to illustrate the ending statement in each ad, "That's why it matters." Many agencies often have trouble balancing the seriousness of certain issues, while also making a heartfelt and successful campaign. Dentsu accomplished this goal by being very sensitive to the issues addressed, while also tugging at your heartstrings. The ads definitely leave you feeling that the Sunnybrook hospital will do the best work possible to care for you and your family during a difficult time as well as keep you safe and secure, which is what I think Dentsu was aiming at.

Cliff Freeman and Partners

I really like this Baskin Robbins: Driving Lesson spot by Cliff-Freeman and Partners in New York. This is not what I would expect for an ice-cream store commercial, but it really works. If your weren't paying attention in the beginning of the ad, you will--the second the girl slams the car into the parked car in the garage, it made me do a double-take. It will definitely capture the audiences' attention right before the important message about Baskin Robbins is revealed.

The "Ice-cream and cake" spot for Baskin Robbins is the newest campaign Cliff-Freeman's New York office did for Baskin Robbins, before the agency closed its doors this fall. This spot is incredibly repetitive and annoying, but at the same time very catchy and cute. I admit that I sometimes find myself singing this jingle. It is definitely a commercial that you won't soon forget.

Vitrorobertson

I think this asics shoe ad by Vitrorobertson in San Diego terrible. Not to sound too harsh, but there is absolutely nothing to the ad. The copy "(sound mind)x(sound body)xtwo=happily ever after?" It sounds like absolutely anyone could have written this. Where was the creative team? Also, I think the art direction is very poor as well. Two people running, one tree, gray sky, a few birds? If I saw this in a magazine I would turn the page immediately and never remember anything about it. One thing is for sure, I am not racing out to buy asics tennis shoes after seeing this ad.

Crispin Porter + Bogusky

Crispin Porter + Bogusky never ceases to amaze me with their brilliant campaigns and abundance of non-traditional and viral media campaigns. This unconventional ad done by CP+B in both Miami & Boulder, called the Whopper Freakout is hilarious. Not only has it been incredibly successful, it has also become an internet sensation. People all over the country and even in other parts of the world have copied the concept of this campaign and created their own "Whopper Freakout" commercials, which gives both CP+B and Burger King a ton of free publicity. I could watch these over and over again. They are so funny!


CP+B is always coming out with new creative and unexpected viral campaigns...here is a fun music video they had their interns create and star in called "World of an Intern."

McKinney

Mckinney in Durham did a fabulous job with the O2 Fitness campaign called "deflate." Out of all the ads I found for my blog, this was by far one of my favorite print campaigns. No copy is needed. The images simply speak for themselves in a brilliant way. It is in so many ways a simple concept and you sort of ask yourself, I can't believe someone hasn't come up with this before? Another thing that makes these ads so great is the 3D figures in bright vivid colors contrasted against a stark, white background. This is such a unique and non-traditional way to advertise for a fitness center--love it.

Euro RSCG

Like the Arnold Amtrak print ads, Euro RSCG in Buenos Aires is channeling the past in this ad done for Nugget Shoe Polish. This "UFO" inspired ad is really well designed and creatively executed. When watching it, you feel as if you are watching an old black-and-white movie, which makes this commercial really fun. I love ads like this that capture your attention and transport you into another world for 60 seconds. This spot is far from what you would expect for a shoe polish commercial, but it definitely works in the end.

Arnold Worldwide

These new ads (May 2009) done Arnold Worldwide in Washington for Amtrak are great. Personally, I love the old-timey look and feel of these ads. Arnold is trying to bridge the gap between the old train generation and the new generation. Currently, traditional train transportation seems to be a dying out and people are choosing other forms of transportation instead. Here, Arnold and Amtrack are trying to bring back both the glamour of being a train passenger as well as the history that goes along with it. These ads would catch a lot of people attention because they are different and not what you would expect to see in this day and age. I think these ads probably brought a smile to the older generations' faces as well as captured the attention of some younger people as well.

Team One

This is an ad campaign Team One Advertising in LA did for Lexus in 2005. It is a very creative campaign with three tv spots called "Button/Reveal," "Button/Ocean" and "Button/Ice." The whole campaign is modeled after Lexus's new SmartAccess Start button. I really like the whole concept for this campaign because it highlights the features of the car in a very unique fashion, unlike many other car ads. Car ads normally follow somewhat of a general "formula," but this spot definitely goes against the grain. Team One has received a lot of praise for this Lexus campaign.

Kaplan Thaler Group

Make a Wish is such an amazing organization that grants children their greatest wishes. The Kaplan Thaler Group in New York tried to capture the Make a Wish mission in their "beetle boy spot." This is a very touching and creative commercial that captures the very essence of the Make a Wish foundation. After watching the spot, it leaves you with desire to get up and help a child in need. Overall, the commercial expresses the powerful message that no dream is too big and that anyones biggest wishes can come true.

Fallon Worldwide

The Sony Bravia campaign "Colour like no other" by Fallon in Minneapolis is one of my favorite ad campaigns of all time. I think the idea, copy and art direction are all great and brilliantly come together. For some reason, people are completely intrigued with the colors of the rainbow and there is something so special about watching 250,000 rainbow bouncy balls bounce down a San Francisco street. It seems so simple and juvenile in a sense on paper, but when you watch the spot, something about it seems magical. Fallon has done amazing things for Sony Bravia and has brought them a lot of great publicity and business as a result of this campaign.

Leo Burnett

Leo Burnett's office in New Delhi, India made this McDonald's ad for a new McDonald's restaurant that opene near Kimaya Kothrud. It is a very unique print ad and not something I would expect from a fast food company. I think it is very creative to have a baby Ronald McDonald symbolize the "birth" of a new McDonald's restaurant. The ad itself is intriguing and definitely eye-catching. It also certainly stands out in my mind against other fast food ads because of its individuality. The only downside I see to this ad is that it doesn't necessarily make you think of or want fast food. Also, some people are afraid/hate clowns and this baby sort of reminds me of Stephen King's "It"--doesn't exactly make me crave McDonalds. Overall though, I like it because it is unique and clever.

Saatchi & Saatchi

This spot by Saatchi & Saatchi London for T-Mobile is one the coolest spots I have seen in a long time. I love how during the ad you don't even know what the ad is for, but it is still very captivating. Also, it brings about a sense of unity and puts a smile on your face. I love spots like this where a huge stunt is pulled and it makes you wonder how in the world did Saatchi & Saatchi pull this off so successfully? Props to S&S and T-mobile.

Publicis

Publicis in Italy came up with a very unique non-traditional ad campaign for the Fly Pizza restaurant. Instead of running a traditional ad campaign in on television or in magazines, Publicis decided to place their ad on cigarette rolling papers. The reasoning behind this move is was that a majority of people in Europe smoke and they were hoping they would be able to reach a younger audience who would get hungry after smoking and decide to order pizza. This tactic turned out to be incredibly successful. Orders placed for pizza at Fly rose drastically after this campaign was put into motion. I think this was a very clever way to reach their target audience, however I don't think this idea would have been very successful in the United States.

T.A.G. SF

The art direction in this ad by T.A.G. SF in San Francisco for Halo 3 for Xbox 360 is incredible. It looks like a trailer for a major action movie. I'm sure Halo fans will love this ad and I bet that they also wish this was an actually movie. This is really outstanding work and goes beyond what one would consider normal for a video game ad. Personally, I'm not a big video game person and this type of commercial isn't my favorite, but stepping back and looking at it from other people's perspectives has made me realize what a smart ad it is.

Campbell Mithun

This ad done by Campbell Mithun in Minneapolis for Famous Footwear is catchy. The music is definitely what drives the ad. The imagery used in the spot is nothing new. I feel like I have seen a version of this ad a million different times for a million different shoe companies. I do however really like the slogan for this campaign, "Make Today Famous." I think it is fun and unique and I like how it incorporates the brand name.

Mullen

These four ads are done by Mullen in Boston for the New England Aquarium. The creative copy and simplistic imagery are what make these ads successful. However, one ad in this series just does not fit. I don't understand how you have three ads featuring real life sea-otters doing tricks like balancing a ball, jumping through a hoop or escaping from a shark and then suddenly stick in an ad depicting a sea turtle in the abstract form of a water tower and a plane. Somehow this just doesn't work. I love the first three ads and the copywriters did an amazing job. These three look very professional and sleek. Somehow the turtle/water tower/plane ad, although clever, just does not successfully convey what the other three ads do.

Deutsch

I'm all for the fun Christmas commercials that put me in the holiday spirit. This ad done by Deutsch in LA this year accomplishes this goal. I think this ad is so cute how Santa, the Easter Bunny, and other characters are in a support group called "I Exist." It is such a clever idea that Deutsch decided to place Diet Dr. Pepper in this category as a way to explain that the "Diet" is just as good as the "regular." I will definitely remember this ad next time I am at the grocery store buying diet drinks.

Hill Holliday

This ad done by Hill Holliday in Boston is one of my favorite drug-free ads. Although drug-free ads seem so repetitive, I feel like this one is really clever in the way that it is executed and properly gives a responsibility to the parents for stopping their kids drug use, rather than placing all responsibility on the teens themselves. I think the ad highlights the fact that many parents don't want to face the issue of drug use with their kids and they never bring it up. Indirectly trying to stop the problem, by in this case bringing a drug-sniffing German Shepherd into the house, doesn't ultimately guide the kids and give them the real advice they need. That's why Hill Holliday chose to say "Don't be a patsy" at the end of the commercial.

Carmichael Lynch

What a well-done ad by Carmichael Lynch, Minneapolis, in June 2009 for the Denver Museum of Nature and Science. This is such a beautifully executed spot on all fronts. It looks like it could be almost be an animated feature film. I feel like it is a super cool way to present the new dinosaur exhibit at the Denver Museum of Nature and Science. This ad will capture the attention of both children and adults alike. After this spot, I will definitely keep my eye on Carmichael Lynch's upcoming work.

Lowe

I have always been a huge fan of the Got Milk? campaign that Lowe's London agency has done. This Mandy Moore Got Milk? ad under the slogan "Grow Moore" was always one of my favorites. I was a big Mandy Moore fan when I was younger and I actually remember saving this print ad when i first saw it in a magazine. The Got Milk? ads are a perfect blend of simplicity, congruency and great copy. Lowe is also very smart to use celebrities to catch consumers attention. Not only have these ads proven to be effective, they have also almost become collector's items or pieces of art.

DraftFCB

I'm not a huge fan of this print ad done by DraftFCB in Chicago. It was made for the client Windex and ran in November 2008. Although I think it is a beautiful photograph, and really nice art direction, I just think as an ad for windex shine it is a very boring concept that has been done before. I feel that the creative team could have done much better work for this Windex campaign.

TM Advertising

Love this non-traditional ad. It was done right here in Dallas, well Irving, by TM Advertising for Nationwide. TM took the slogan "Life comes at you fast. Nationwide" and the creative team made an extremely well-executed non-traditional ad that appeared on a huge outdoor staircase. It is definitely attention grabbing and totally gets the message across. Whoever thought of this concept deserves an A+ in my book.

The Martin Agency

I think this is a really sweet commerial done by The Martin Agency in Richmond for the American Cancer Society. Every time I see the ad on the air I think it presents a very wholesome and endearing message about wanting to create "more birthdays" by doing more cancer research. Also, I actually really like the background music used in the ad and I always seem to find myself humming it.

McCann Erickson

I think this new holiday ad introduced in November by McCann Erickson in New York for Verizon is a cute and clever idea, however I'm not sure how effective it will be. Although in the end, they do get the point across that Verizon has better nationwide coverage than AT&T, for the first part of the ad I thought I was watching an iPhone commercial. By not showing a comparable Verizon product, I think that this is still going to make people want iPhones, especially during the holiday season. This spot just gives AT&T and Apple another way to get the image of their iPhone out there. I do however really like the art direction and concept of this ad, I'm just afraid it will not produce the results that Verizon is looking for.

Grey

This ad done by Grey Worldwide in New Delhi, India for stolenchildhood.net is somewhat alarming to me. I understand the message they are trying to convey that "Sexual abuse of children is usually by someone they know," however I'm not sure that this was the best way to execute this. I think the illustration is not serious enough for this terrible offense. Grey would have to be very careful where this ad was published and who saw it. Children would probably like the ad and think it's cute because they wouldn't understand it. I think this ad is more shocking than effective and I believe Grey could have done much better work for this campaign.

JWT

I love this ad done by JWT London under the copy writing direction of Richard Baynham, which aired in December of 2006. The second I first saw the spot it put me in the holiday spirit and in a way made me feel like I was a kid again. The art direction is done perfectly to make you feel as if you are reading a classic chidren's christmas book. Also, I think it is clever how in the ad Santa highlights the fact that Kit Kats are only 107 calories. This definitely is definitely unique and one that I will remember, especially around Christmastime.

Ogilvy & Mather

This ad is done by Ogilvy & Mather's Japan office for the Audi Q5. I like how during the first half of the ad you don't know that this is a car commercial. It is a surprise when you discover that the bike has been on top of the Audi the whole time. Although I like this commercial, I do feel like the concept of looking over the handle bars of a bike has been done before. Droga 5 did a similarly-styled spot for YouRock. Overall, I do think this Audi spot was clever for a car commercial.

Martin I Williams

This is a viral video done by Martin I Williams in Minneapolis, MN. The client is H1N1 Flu Prevention: Fire the Flu. It is sort of a silly ad that states the obvious with a man speaking in a monotone voice. However, I think this is the exact point of this ad. It's intention is to state the obvious, which makes it sort of humorous. Something like this is a funny way to get people's attention in the workplace about the flu since so many people ignore the obvious precautions and warning signs of the flu.

Latinworks

Latinworks in Austin, uses a different and effective way of dealing with childhood obesity for their client ACTIVE in these two print ads published in January 2009. Under the tagline, "Keep obesity away from your child," Latinworks uses children's toys and figurines like Barbie to convey their message that childhood obesity is becoming a real problem in this country. I think these ads are very eye-catching and are different than what most people are used to seeing in obesity ads. I think these ads will resonate with parents because they in a way capture how precious childhood is and children need to be as healthy and carefree as possible.

Goodby Silverstein & Partners

This is a really well done ad by Goodby Silverstein & Partners in San Francisco for the Blackberry Curve with Sprint/Nextel. This spot first aired in January 2009 and was under the creative direction of Paul Stechschulte. The storyline the commercial uses of trying to find a student skipping class is really able to highlight the features of the Blackberry Curve phone. The commercial shows that not only is the Blackberry curve a smartphone, but it also acts as a walky-talky, which is a major advantage over the competing smartphones. Rarely do you find an ad that is clever and smart, but yet is still able to focus on the features of the product throughout the entire commercial.

Dieste Harmel & Partners

I am not a big fan of these two print ads done by Dieste Harmel & Partners in Dallas for Chile Limon Cheetos. I guess the objective here was to capture the opposing flavors of the Chile Limon taste of the Cheetos, by capturing this on the two people's faces in the ads. After seeing this ad, I have absolutely no desire to go out and buy Chile Limon Cheetos anytime soon. I definitely think some of their previous work, for companies like Nationwide and Budweiser, is much stronger.

GSD&M Idea City

I'm not exactly sure how I feel about this ad done for Southwest by GSD&M Idea City in Austin. On one hand, I think the simplicity of the ad and the strait-forward message are actually very successful in getting the message across that Southwest has "free bags" while other airlines charge for bringing luggage on the plane. However, on the other hand, I feel that this ad looks like it was done by amateurs and does not seem to be very professional. The Southwest airlines employee riding around on his cart filled with traveler's bags, with carnival music playing in the background doesn't exactly scream reliable and professional airline. However, there is something about this ad that I like and kind of puts a smile on my face. I do think it is fresh and definitely stands apart from the ads being done by competing airlines.

180

This ad is done by 180 Amsterdam under the creative direction of Sean Thompson for the MTV Switch campaign in 2008. I think this ad is really clever and effective, especially for their target market. So many of the "Go Green" type ads out there today are very boring and make you feel like you are watching a movie in science class. This spot for the MTV Green Solution Switch project changed this typical format. The art direction is really cool and unique. Also, the most effective technique is that the whole ad is a song, which is very catchy. After watching the ad a few times I have continued to sing it in my head. It reaches a younger audience by talking about celebrities and their green habits and by using animation and song instead of the technique of using shocking images of the what will come of the future of the planet like we have all already seen if nothing is done. Using a song to relay the message in the ad is perfect to target the MTV music fan crowd as well.

DDB

This Bud Light spot is done by DDB Chicago. When I first watched this spot, I was somewhat unimpressed. However, after watching it back I think it is a better ad than I originally thought. It is pretty funny when during the climax of the ad, the members of the office throw their colleague out the window who suggests that they should stop bringing bud lights to every company meeting. Although I still do think that this "the difference is drinkability" spot falls short of some of DDB's other campaigns for Bud Light like the "Wazzup," and "Swear jar" spots. Those two campaigns are much more memorable and definitely made me laugh.

BBDO

This series of ads done by BBDO in New Zealand, are trying to make Kapiti Ice cream be considered a luxury and "designer" item. Unlike most ice cream ads that are aimed at children, BBDO has taken a different approach. I like how the ads seamlessly compare designer products like an expensive watch, high heels and a purse to ice cream. The way the images have been designed effectively conveys this message. However, I'm not a big fan of the purse ad. Unlike the first two, I do not think it looks like an ice cream ad at all. The orange and red lines on the cake make me think of flames that I might see on a motorcycle ad--not an ice cream ad. Overall, I think BBDO did a really good job on the watch and high heels ads, but I still think the purse ad could use some improvements.

Young and Rubicam

These series of ads for Grand Optical's Black Collection 99 glasses by Young and Rubicam France, are very clever and unique. I think they are successful in catching a potential consumer's attention by using dogs as the subjects in the ads rather than people like normal glasses ads. Also, by only using all white dogs, the audience focus's on the black glasses, which is the intention of the ad.

TBWA

This is a new series of ads done by TBWA for Absolut Vodka. The series is called "drinks" and each of these four print ads represents the worlds of Absolut Bloody, Absolut Cosmo, Absolut Twist and Absolut Crush. The photographs were taken by Ellen von Unwerth and feature Kate Beckinsale and Zooey Deschanel. I like how these print ads transform a drink into a "story world." I think they were executed very well and result in a successful finished product. I feel like this series of ads are different than other Absolut ads because the bottle itself is not the central element in the ad. Although it is still in the photograph, the ad is more focused on the celebrity portraying the Absolut world.