Fallon Worldwide

The Sony Bravia campaign "Colour like no other" by Fallon in Minneapolis is one of my favorite ad campaigns of all time. I think the idea, copy and art direction are all great and brilliantly come together. For some reason, people are completely intrigued with the colors of the rainbow and there is something so special about watching 250,000 rainbow bouncy balls bounce down a San Francisco street. It seems so simple and juvenile in a sense on paper, but when you watch the spot, something about it seems magical. Fallon has done amazing things for Sony Bravia and has brought them a lot of great publicity and business as a result of this campaign.