JWT

I love this ad done by JWT London under the copy writing direction of Richard Baynham, which aired in December of 2006. The second I first saw the spot it put me in the holiday spirit and in a way made me feel like I was a kid again. The art direction is done perfectly to make you feel as if you are reading a classic chidren's christmas book. Also, I think it is clever how in the ad Santa highlights the fact that Kit Kats are only 107 calories. This definitely is definitely unique and one that I will remember, especially around Christmastime.