This ad done by Grey Worldwide in New Delhi, India for stolenchildhood.net is somewhat alarming to me. I understand the message they are trying to convey that "Sexual abuse of children is usually by someone they know," however I'm not sure that this was the best way to execute this. I think the illustration is not serious enough for this terrible offense. Grey would have to be very careful where this ad was published and who saw it. Children would probably like the ad and think it's cute because they wouldn't understand it. I think this ad is more shocking than effective and I believe Grey could have done much better work for this campaign.
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