Goodby Silverstein & Partners

This is a really well done ad by Goodby Silverstein & Partners in San Francisco for the Blackberry Curve with Sprint/Nextel. This spot first aired in January 2009 and was under the creative direction of Paul Stechschulte. The storyline the commercial uses of trying to find a student skipping class is really able to highlight the features of the Blackberry Curve phone. The commercial shows that not only is the Blackberry curve a smartphone, but it also acts as a walky-talky, which is a major advantage over the competing smartphones. Rarely do you find an ad that is clever and smart, but yet is still able to focus on the features of the product throughout the entire commercial.