Dentsu Canada's office in Toronto did a powerful print campaign in November of this year for the Sunnybrook hospital. Each print ad is driven by copy and seeks to illustrate the ending statement in each ad, "That's why it matters." Many agencies often have trouble balancing the seriousness of certain issues, while also making a heartfelt and successful campaign. Dentsu accomplished this goal by being very sensitive to the issues addressed, while also tugging at your heartstrings. The ads definitely leave you feeling that the Sunnybrook hospital will do the best work possible to care for you and your family during a difficult time as well as keep you safe and secure, which is what I think Dentsu was aiming at.
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