Latinworks in Austin, uses a different and effective way of dealing with childhood obesity for their client ACTIVE in these two print ads published in January 2009. Under the tagline, "Keep obesity away from your child," Latinworks uses children's toys and figurines like Barbie to convey their message that childhood obesity is becoming a real problem in this country. I think these ads are very eye-catching and are different than what most people are used to seeing in obesity ads. I think these ads will resonate with parents because they in a way capture how precious childhood is and children need to be as healthy and carefree as possible.
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