Tuesday, March 3, 2009

"The Magic of Macy's"

I recently saw this Macy's commercial on TV and loved it.  I think this commercial will resonate with almost everyone who sees it because so many generational connections can be made.  Like the commercial says, Macy's has been around for 150 years, making it the third oldest retailer in the United States behind Brookes Brothers (1818) and Lord and Taylor (1826).  Our culture has always had a fascination with movies and television and to see such respected actors from Lucille Ball in "I Love Lucy" to Jerry Seinfeld in "Seinfeld" praising Macy's helps validate the company's strengths.  Also, the commercial gives you a sense of history and American pride.  Despite a world of change that has occurred in our country between 1858 and today, the love and respect for one store has remained constant.  Not only has Macy's created a legacy for its retail business, but also for the annual Macy's Thanksgiving Day Parade, which has become a Thanksgiving Day tradition for families across the country.





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