Ground Zero

Ground Zero's New York office came up with this original print ad for Beck's Beer. I like that it is visually appealing and different than a lot of other beer campaigns. When I see this, the message they are sending makes me think that by drinking Beck's Beer life will be more fun, exciting and on-the-edge. Ground Zero wants the audience to associate Beck's with freedom and excitement by using the tagline, "life is what you choose."

Droga5

This is a print created by Droga5 for Puma Lift Bolt shoes. Droga 5 is known for doing non-traditional ads that are very unique and make you think. This ad for Puma is no different. These "Bolt" shoes are said to have light technology. The ad is trying to symbolize how this man can travel at the speed of light by wearing these Bolt Puma shoes. It is cool idea and visually appealing. The tagline for this print ad is "The 173 gram lift. Lite injected foam technology." The only downside I see to this ad is at first glance it is not clear what product is being advertised. It would be very easy to pass over this ad without figuring this out if you weren't paying attention.

Rethink

This ad for Science World is all about facing your fears. It is a really creative idea to demonstrate the resources and information available with Science World by having five clowns hold a trampoline with "Two most common fears: clowns and heights." Another successful technique used what by having the clowns and trampoline in bright colors against a gray background. This will grab the audiences attention and be curious about the message. This print ad was done by Rethink Communications in Vancouver, Canada. It was introduced on July 2009. Rethink has also done some really cool commercials for Science World as well.

Cramer-Krasselt

Cramer-Krasselt in Chicago new they needed to do it big when they won the account for the Porsche Panamera. This is a really well-done commercial that demonstrates the sheer power and greatness that the Porsche has in the car industry. The incorporation of every historical Porsche model being included in the ad emphasis the sense of "family" within the Porsche brand. Although the Panamera is central focus of the ad, it is not discussed in detail. The history and family of the brand as a whole is emphasized. The visual effects in this commercial are awesome, especially in the end when all of the models stem off to form different branches of the tree. This was really great work by Cramer-Krasselt.

Doner

This ad for UPS done by Doner in Detroit is full of imagination. The visual effects are great and make you feel as if you are inside a magical storybook. Also, I like how only brown-toned colors are used to match the UPS colors. This is another good holiday ad that can be added to the list. I find it hard not to like all of the holiday ads because they always put me in such a good mood. The only thing that could have made this ad better is to improve upon the copy-it lacks creativity and seems very run-of-the-mill.

Richards Group

These two ads by The Richards Group in Dallas were designed for the Michaels Arts & Crafts Stores. Both ads are visually stunning and magical. They perfectly highlight what Michaels is all about. The only drawback is that they only focus on a female audience, but I guess that is the group that primarily shops at Michaels anyway. Not only are the visuals really nice, but the copy is also very well done. Featured on each print ad is a poem that describes the scene. In the first ad the poem is called "Beading Diva" and in the second ad, the poem is called "Ode to A Hot Glue Gun." This is great work from The Richard's Group that I had not seen before. It ran in magazine beginning in June 2007.

Bartle Bogle Hegarty

Simplicity is key in this print ad by BBH Singapore for the National Environment agency. The ad ran to alert people that beginning July 1, 2007, people would have to "smoke it outside." There is not much to this ad, but the visual says everything. Just by making the cigarette point outside of the ash tray instead of inside it, it is clear that the message it that there is going to be no more smoking inside. I really like this ad because it successfully uses the technique that less is more.